Mongolia People's Republic International Commercial Equestri
The China Horse Fair 2011 (CHF 2011) is on target to be the largest and most international so far. Strategically located in Beijing, CHF 2011 has already attracted suppliers fromthe Netherlands, France, Spain, Ireland, Germany, USA and Australia, who are keen to market and sell their products and expertise to China’s emerging market of horse sports and leisure professionals.
Mongolia equestrian made the “horse nation” culture of Mongolia Empire unique and immortal. The strategic partner of the Hong Kong Jockey Club -- the International Horse Racing League, plans to mobilize international commercial horse race resources to build the world’s largest, most complete and the most influential integrated International Commercial Equestrian Zone that adapts to the modern competitive rules and business system, combining functions of competition, equestrianism, tourism, charity and auction, making it the Asia Pacific horse industry hub. In accord with the national rejuvenation strategy “Mongolia prairie road”, it is going to share with great achievements in the economic development of Mongolia. Construction Background 1. Development of the global horse competition industry The current global commercial equestrian competition is booming. Many countries are developing equestrian racing field, solidifying hardware foundation of equestrian. The United Arab Emirates Racecourse is the world's most luxurious racecourse, with an investment of $3 billion, a 60 thousand people stand, 400 thousand square meters stands business rooms, two kilometers horse tunnel, five star hotel and the world's largest outdoor screen. Moscow Central Racecourse is Europe's oldest racecourse, one of Russia's largest racecourse. Covering an area of 42 hectares, it can accommodate more than 1,200 horses, Russian major international events are held in the field. The Cheltenham derby is known as the hometown of Horse racing. It can accommodate 67,000 spectators. There are two regular tracks. Hongkong Sha Tin Racecourse can accommodate 85 thousand people, brought together the world's top race facilities. It often holds large-scale international events, including the 2008 Beijing Olympic Games equestrian competition. Tokyo Racecourse is Japan's most famous racecourse, with 13 thousand seats, which can accommodate 220 thousand spectators, the venue can overlook the scenery of Mt Fuji. 2. Modern commercial race and commercial racecourse attract world’s attention Originated in Britain, modern horse racing combines business, tourism, entertainment and gambling, and has become an international sport. Including the Olympic Games equestrian Championships, Du Hester of Dubai, Queen Elizabeth II Championships, Queen Anne Zhu De tournament Championships, international tournament, the Royal Ai Scott at the British National Championships, steeplechasing, are popular in the world. The world's top business Kumo Racecourse racecourse, Cambridge racecourse, attract high degree of social attention. They are the important occasions for international political and business elite. Feasibility Analysis 1. Mongolia has unique advantage of building commercial horse racecourse 1.1 World's most suitable natural environment for horse racing Other areas in the North Asia region are mostly high altitude platform and mountains, climates are extremely cold, not suitable for horse racing. Although the Central Asia is the world's leading horse area, but mostly hilly, desert widespread drought, not suitable for commercial equestrian. Eurasian countries of same latitude that have grassland resources such as Kazakhstan, Ukraine, Poland, etc, did not start international commercial equestrian sport from the national level. Mongolia have large areas of plains and hills, plenty of aquatic resources, spring and summer climate is pleasant, there are natural conditions for the development of horse racing cause. 1.2 Comparative advantage of horse racing industry of the world Moscow Central Racecourse has a long history, but the horse racing frequency and size is limited. Japan Tokyo Racecourse is the most advanced technology in East Asia horse industry site, but Japan does not produce good varieties of horses, lack of first-hand horse-racing resources. In Arab Emirates, the spring and summer is too hot, which is unfavorable for the race horses to rest. Hong Kong Sha Tin Racecourse have developed facilities, high degree of marketization, but has a single function of commercial horse race, lack of support for equestrian tourism. Mohorseesources, remarkable comparative advantage of horse racing. 1.3 Stable International and business Environment in the surrounding Mongolia connects Russia,Japan and South Korea, Central Asia and the Middle East. Then, there is no core business interests dispute with Japan and South Korea, and has established with Russian for many years horse import and export business, having horses trade with relevant countries. Its business environment is stable and smooth. As Japan and South Korea do not use horse racing as a national industry, there is little competitive pressure. From a global perspective, countries using horse racing as an important pillar of the economy such as United Kingdom and New Zealand, have good relations with Mongolia. Industry, the surrounding and international environment are stable and healthy, conducive to horse racing development. 2. International Horse Racing Union has strong experience International Racing Union has eight advantages: One is the strategic partner of the Hongkong Jockey Club, maintaining mutual trust and mutually beneficial cooperation, having qualification in investing cross-border equestrian infrastructure. Two, it establishes long-term communication channel with large international horse enterprises, having great capacity in attracting high-quality horse resources. Three, it has good relations with political and business entities of nations with leading equestrian industry. They can reach a consensus of cooperation, and strive for the International Federation of horse for authorized certification, achieving sustainable development. Four, it establishes contact with the Mongolia Social Welfare Department, planning to develop Equestrian charity gaming industry, benefiting Mongolian society. Five, it establishes partnerships with a number of international commercial Equestrian agencies, gathering high-quality professional resources. Six, it has a world-class high-tech R & D team of Equestrian, a strong industry chain of Internet Equestrian. Seven, it has large commercial center, exhibition building experience qualification. Construction quality reaches international certification standards. Eight, it appoints internationally renowned horses expert as consultants, having high security level of horse race training. 3. Overall strategic planning International Horse Racing Union will make Mongolia international commercial equestrian comprehensive zone and the Asia Pacific horse hub construction as a multinational infrastructure projects, take "PPP BT OT" mode for development. PPP mode carries out transnational public construction and the implementation of sovereign guarantees for project financing. Land property rights of Equestrian District are owned by the government of Mongolia. Construction and development are under the guidance of the government of Mongolia. BT model ensures that the project construction is led by the International Horse Racing League, to ensure the realization of asset transfer of strategic investors after the construction. OT mode ensures safety of benefits. Relying on a strong international political and business context and cooperation platform, with 3 to 5 years, it will develop a world-renowned, Asia Pacific International Commercial equestrian industry. The main strategic planning framework is: 3.1 Building Mongolia international commercial equestrian complex We will employ cross-border equestrian venues investment and financing mechanism, combined with Mongolia national and regional characteristics to construct Mongolia international commercial equestrian arena. Around the arena, we will build the world’s largest, most complete and most influential international commercial equestrian comprehensive zone, with the most high-quality horse industry customers, featuring internet horse racing, one that adapts to modern competitive rule and commercial system, combining functions of polo, horse riding, leisure, tourism, vacation, performances, exhibitions, charity, training, competitions, horse cavalry knights, horses auction mode and horse beauty contest, gradually develop and expand the modern racing industry. 3.2 Layout transnational horse strategic trade We will establish an international racing federation equestrian facilities trade company in the Alatan Prague Free Trade Zone, mainly engaging in the import and export trade of high-end Hong Kong equestrian equipment. In the Dzamin Uud port at the junction between Mongolia and Erenhot, we will establish an international racing alliance travel service company, engaging in international high-end equestrian tourism business. 3.3 Building an international equestrian strategic hub Erenhot in China will be a hinterland of excellent horse source, Hongkong as a strategic support base to horse race, Macao as a betting base for horse race. Export equestrian technology, equipment, talents from Hong Kong to Mongolia, introduce horse betting high technology from Macao to create an international horse industry strategic hub, one that from Alatan Prague -- Ulan Bator -- Erenhot -- Macao -- Hongkong runs through the north and the south, enhancing the horse industry connection exchanges and promoting mutual benefit and win-win. Profitability Evaluation 1. Building a new national card of Mongolia Mongolia equestrian created the Mongolia Empire. In Britain where horse culture also originates, horse racing has become the second international sports industry. It is the symbol of noble sport. The world’s first tier horse company New Zealand thoroughbred horse world enterprise company was monopolized by the British Lord. Equestrian as mark of the Royal and the name card of the country, has become well-known in the world. The International Horse Racing League will fully learn the experience of the development of British horse racing industry, using commercial horse race as the basis, to assist in the development of the modernization of Mongolia Horse racing standard, improve Mongolia horse industry level, enhance the strategic status of Mongolia in the international horse racing industry, build a noble horse racing industry favored by international top level people, creating a horse racing zone where politicians and businessmen from the world gathered. Build the horse racing industry as the Mongolia national name card, boost Mongolia's comprehensive national strength, and help Mongolia to expand the international diplomatic relations. 2. Pulling the development of Mongolia Central Economic Zone The development of Mongolia international commercial equestrian comprehensive area, filling industry blue ocean, will pull Mongolia economy from four directions, boost the overall development of the Central Economic Zone advocated by president. 2.1 Reconstruction of the horse industry economy Mongolia "horse nation" culture unique immortal, take on the nations of the world, there is a long tradition of animal husbandry, and solid economic foundation of animal husbandry. As an important global stallion origin, Mongolia has a good number of horses, and rich horse breeding experience, which can provide rich resources for the Mongolia racing enterprise. Mongolia horse grows in the plateau, allowing them to have good adaptability, good endurance, long life, which are suitable for competition. Mongolia traditional folk horse has a long history, there are precious folk traditional horse racing experience, the traditional industry needs to have a transition to modern horse industry. Thus building an Asia Pacific that meets the needs of modern society, modern sports rules and business systems, maintaining the advantage of Mongolian horse, preventing the excessive outflow of high-quality and luxury stallion, storing excellent horse gene. The combination of traditional racing, off-road development type, barrier type, patterned type, contest type, etc，will inject new vitality into the economic development of Mongolia horse industry. 2.2 Innovative sports economy First, establish a Mongolia International Equestrian championship. Create top luxury horse competition system, the introduction of the Anglo American horse racing standard, promote Mongolia horse competition global satellite broadcast, a large database of horses, promote the horses auction market in Europe and the United States for docking, Mongolia horse racing included in the list of the top ten, foster the introduction of a number of international first-class, world-renowned Knight star. Mongolia equestrian Championships up to international advanced level. Two is to promote the Olympic of Mongolia. Built a Mongolian horse racing field according to the international standard of the construction of Olympic venues, encouraging Mongolian to wind medals in equestrian at the Olympic Games, place emphasis in the development of winter racing, encouraging Mongolia to obtain the right of hosting Winter Olympic Games, building the Mongolian Olympic enterprise that matches the reputation of "horseback nation". Three is to promote the development of Mongolia sports. The construction of the equestrian field, aligning equestrian standard with international equestrian level, establish a modern equestrian program, including personnel selection system, club network, reward system, research and development of science and technology, marketized platform and other comprehensive support mechanism, cultivating excellent equestrian athletes, forming industrial chain, optimizing sports industry, support the operation of all aspects of equestrian events, forming ecological climate of equestrian sports ecological climate, improve national physical fitness, driving Mongolia sports economic development. 2.3 Lead the ecological economy 80% of Mongolia’s land is grassland. Animal husbandry output accounted for 20% of GDP, about half of the population live by it. International Racing League will take grassland resources protection and development as its own responsibility, planning "sustainable green horse industry" vision. One is the introduction of Hongkong high tech intensive horse cultivation experience, construct large horse base, improve the replicability of base mode, promote the transformation of civil agriculture, improve the ecological level of animal husbandry of Mongolia, promote the development of ecological civilization in Mongolia. Two is learning from the Argentina grassland soil and water conservation technology, construct Ulan Bator horse breeding area, to create a "sustainable green horse industry, realize the development of horse racing and grassland conservation. Three is to strengthen the environmental protection of comprehensive racing area, grassland ecological maintenance and control desertification, afforestation, occupation, erosion, do not damage any natural resources, promote Mongolia nomadic tourism and ecological environmental protection, maintain harmony of commerce and nature, leading the development of ecological economy of Mongolia. 2.4 Development of tourism economy Currently, high-end horse tourism is one the rise globally. Around the Mongolia international commercial racecourse, we will be build tourism resort, develop hillside forest landscape as sight-seeing environment, set up Mongolian yurt, courtyard, European castle, American country house four kinds of exhibitions, holiday resort, VIP stands and balcony, with the main race course for the axis center, construct modern exhibition Plaza, hotel, dining and carrying commercial street facilities. Form a modern comprehensive building complex each with diverse appearances and traditional connotation, modern style, blue sky and white clouds, green trees, and beautiful, built compatible water Mongolia Central Economic Zone luxury graceful leisure all blend into one harmonious whole landscape, enhance the city image of Ulan Bator, supporting Mongolia International tourism and nomadic center platform. It will contribute to mutual promotion and development of horse racing and tourism, create internationally renowned equestrian tourist attractions, driving the Mongolia tourism economy to a new level. 3. Bring huge returns and international high-end travelers 3.1 Horse racing returns over traditional horse industry In the first half of 2015, Mongolia added 18 million 697 thousand livestock, of which the horse accounted for 5.3% of the total, nearly five years of Mongolia agricultural and animal husbandry production as a means of transport up to more than 530 thousand horses, horse racing industry is thick industrial base. The horses in the horse racing industry will create great economic profit in the horse industry, according to the international trade racing evaluation index before and after 2020, the government of Mongolia will bring about 200 billion MNT income. 3.2 Attract international high-end tourists luxury consumption Britain each year about 400 thousand foreign equestrian audience entry, equestrian revenue of $3 billion 450 million, accounting for about 3% of GDP. Mongolia international business district is the largest comprehensive equestrian scale Equestrian Venue planning, accommodate 100 thousand people watching the leisure, and opened in Mongolia international tourism line multi race, attracting over 200 thousand passengers tourists to Mongolia international tourism consumption, further expand the international equestrian tourism exchanges, tourists get luxury consumption bonus, will bring to Mongolia directly the economic profit of more than 6 trillion MNT. 4. Attracting international large enterprises to cooperate The establishment of the Mongolia international commercial equestrian complex, the introduction of the horse industry directly related to the international business partners, including the horse auction house, equestrian appliance dealers, event broadcast agencies and sporting goods providers, etc. Solicitation planning business, equestrian theme of fashion events, ladies day rider Festival operators, operators and Gambling company such as horse racing video. Mongolia horse racing upstream and downstream industries to achieve comprehensive development, and Europe and the United States well-known horse racing enterprises to achieve intercontinental docking industry, improve the attractiveness of Asian countries race horse industry. Social and Cultural Benefits Evaluation 1. Development of horse racing gaming country International Racing Association League will work with the Mongolia Charity Federation, horse racing business gaming career collection. From the British horse racing betting on administration mode, charge 10% horse race betting profits, carry out social charity project, and knight bonuses and facilities, back into the racing industry development. Reference to 2007 to 2012 UK gaming total profit (about GBP 4 billion) estimates, the horse racing industry will bring Mongolia $10 trillion charity income. 2. Provide large number of jobs According to statistics, the British 2012 race horse industry directly generate 260 thousand jobs. According to the Mongolia 2015 employment data, Mongolia International Business District of equestrian will provide more than ten thousand jobs, including riders, horse, horse trainer, horse racing, horse transport, catering, veterinary polo, dressage, jumping, hunting and training etc. 3. Renaissance Mongolia horse cultural memory In 2015 the top game colt that won the world's three level tournament was named "Mongolia Khan", which is becoming an international cultural benchmark of horse racing. With the global history and economic development, the development of modern horse racing, "horse nation" concept of culture entity, into the modern connotation, promote Mongolia national equestrian competition of modern identity, strengthen the historical memory, strive for the international horse brand definition right, enrich the Mongolia equestrian experience, shine up Mongolia "son of the light" and "wolf” culture glory, the revitalization of Genghis Khan prairie horse culture, broaden the Mongolia international development space, the revival of Mongolia horse cultural memory in the global scope. 4. The equestrian event activity enhancement Mongolia is the epitome of nomadic culture and heritage, the "Nadam" (intangible cultural heritage of the United Nations global sports event). The annual Mongolia Naadam horse race in the number of hundreds of thousands of horses, horse racing, enjoying great international reputation, far more than the size of the British Derby day. The development of Mongolia modern horse racing will benefit into modernity as the Nadam equestrian events, and international racing level standards, to achieve commercial cultural heritage to attract international media attention, horse racing business, expanding international influence, to create famous British derby day equestrian pageant, the formation of the eastern countries become an independent school equestrian festival. The development of Mongolia international commercial equestrian comprehensive zone and the Asia Pacific horse industry hub, political will enhance the comprehensive national strength of Mongolia, expand international influence. The economy will bring huge profits, with the international market. Mongolia grassland culture will enhance cultural charm, into modernity as the "horse nation". Prosperity and development of Mongolia, with long-term strategic significance. International Racing League highly respected Mongolia national and culture, the state great Hural of Mongolia his Excellency President Enkhbold of the decision,Mongolia will focus on the implementation of the national interests of business development, with the Mongolia prairie road national strategy to thrive, sharing Mongolia economic social and cultural development of great achievements.
Immediately after CHF 2011, the 2011 China League of the FEI World Cup jumping competitionwill be organised in Beijing (October 15-16). This year it will feature three CSI* events, held in August, September and October. The competition is expected to bring together Chinese and international riders as well as many horse sports enthusiasts in China. (www.chinahorsefair.com.cn www.fei.org)
With the CHF 2011 and 2011 China League of the FEI World Cup jumping competitionrunning consecutively in Beijing, Sonia Ou Yang, marketing manager for the CHF 2011, commented “the horse industry will be presented with a unique platform to learn, network & conduct business. She went onto say “If you are in the horse industry, there will be no better place to be than in Beijing, where the cream of the industry will be”.
Events such as the Equestrian Beijing International Grand Prix which took place recently in the Bird’s Nest Olympic venue, and the forthcoming China League of the FEI World Cup Jumping, demonstrate China’s commitment to becoming a major international force in equestrian sports.
With China’s national sports bodies keen to be competitive on the international equestrian stage, this in turn is expected to provide substantial sales opportunities for foreign suppliers as investment is increased in high quality stock, training facilities and services. For example, most competition horses are already sourced from overseas with last year’s demand put at more than 2,000. Horses from Netherlands, Germany, Spain, the US, Australia, New zealand and Japan were increasingly imported into China. The Chinese market imported more than 130 Japanese horses last year, while the German horses are loved by Chinese after the usage in the 2011 Equestrian Beijing International Grand Prix.
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